Halara is an apparel company that was looking to increase their U.S Market share and were looking for gen z females to lead in their expansion.
With Halara being an international company, being able to communicate, organize, and launch campaigns with U.S influencers (KOLs) across cultural norms proved challenging.
Activated our gen z network to provide influencers (KOLs) that were a diverse representation of women sizes and styles. The campaign resulted in activating 4 influencers totaling 2.1 million views at a 6.86% engagement rate totaling 101k engagements.
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