10 Gen Z Women Leading Change
In celebration of Women’s Month, we’ve highlighted 10 Gen Z women leading change, both on and off social media. Read on to reveal our top picks, their content, and top-level stats! (*Note: All provided creator stats are sourced from Julius by Triller.) Then, keep scrolling to see potential brand partnership fits and creative campaign ideas to consider for your next collaboration.
Agenda
Suggested Brand Partnership Verticals
Creative Campaign Ideas
Influencer List
Suggested Brand Partnership Fits
Women’s Health
Sustainable & Ethical Retail
Beauty & Fashion
Social Justice
Movie Studios
Book Stores & Brands
Creative Campaign Ideas For Grabs… our treat 🎁
Here are some sample creative ideas for brands looking to work with these creators. These concepts simply inspire, so feel free to use and alter how you please.
#GetPhysical: Encourage viewers to shop small and local for their books so physical bookstores can stick around for the next generations to enjoy.
#TakeCare: Emphasize the importance of both self-care and taking care of the planet and its people through sustainable and ethical products.
#LiftThemUp: Encourage viewers to support minority-made & women-made media, authors, etc. through going to see their films, reading their books, and sharing.
CREATOR LIST
(Note: All provided creator stats are sourced from Julius influencer analytics. Cross-platform data has been averaged based on the two platform analyses of TikTok and Instagram from the data provided.)
Nadya Okamoto (@nadyaokamoto)
NNadya Okamoto is the founder and activist behind sustainable and tax-free lifestyle period product company "August". Her social media takes viewers behind-the-scenes of both running the company and into her personal life.
Check out her content below:
Audience Analytics
Instagram: 276K Followers
TikTok: 4.1M Followers
Ethnicity: 73.83% White
Instagram Gender: 77.51% Female
TikTok Gender: 75.07% Female
Age Majority: 20-24
Maya Penn (@mayasideas)
After founding her own sustainable fashion line at just 8-years-old, called Maya's Ideas, Maya Penn is now a 21-year-old environmental activist who has already graced the TED stage as a speaker. She is on a mission to educate Gen Z, and beyond, on how we can contribute to creating a healthier world through sustainable fashion.
Check out their content below:
Audience Analytics
Instagram: 88.8K Followers
Ethnicity: 75.18% White
Gender: 86.03% Female
Age Majority: 30-34
Marley Dias (@iammarleydias)
In the fall of 2015, 6th-grader Marley Dias created #1000BlackGirlBooks with the aim to see Black female-led books donated to schools and saw it gain international recognition and success. Now 19-years-old, Marley is an author, ambassador, executive producer and Harvard University student continuing to advocate for Black representation.
Check out their content below:
Audience Analytics
Instagram: 99.5K Followers
Ethnicity: 49.76% Black
Gender: 78.97% Female
Age Majority: 35-39
Chloé Hayden (@chloeshayden)
Chloé Hayden is an Australian actress, influencer and disability rights activist. On her social media, she shares her life with autism, ADHD and chronic illness, building awareness for the importance of disability and neurodivergent representation.
Check out their content below:
Audience Analytics
Instagram: 260K Followers
TikTok: 792.3K Followers
Ethnicity: 93.02% White
Instagram Gender: 79.42% Female
TikTok Gender: 77.68% Female
Age Majority: Instagram: 25-29; TikTok: 20-24
Taylor Cassidy (@taylorcassidyj)
Taylor Cassidy built her online following in February 2020 primarily through her series "Fast Black History." Her content educates viewers on Black history and speaks to its major exclusion from our school systems. To raise awareness of current racial injustice, her series "Black Girl Magic Minute" spotlights Black creators.
Check out her content below:
Audience Analytics
Instagram: 335K Followers
TikTok: 2.2M Followers
Ethnicity: 56.30% White
Instagram Gender: 77.56% Female
TikTok Gender: 75.83% Female
Age Majority: Instagram: 25-29; TikTok: 20-24
Amika George (@amikageorge)
In 2017, 17-year-old Amika George founded the Free Periods campaign in hopes of eradicating U.K. period poverty. Since then, Amika has been recognized internationally by the United Nations and TIME magazine, and was awarded an MBE from the British government. Shortly after Free Periods took legal action, the English government agreed to commit funding for free products in schools nationwide. Since initiating this policy change, Free Periods continues to work towards the destigmatization of menstruation.
Check out her content below:
Audience Analytics
Instagram: 21.9K Followers
Ethnicity: 75.84% White
Gender: 84.17%
Age Majority: 30-34
Mikaela Loach (@mikaelaloach)
Mikaela Loach is a UK-based influencer, best-selling author, climate justice activist and self-proclaimed 'soft black girl.' She was a medical student when she first started using her social media platforms for climate advocacy, where she aims to make the climate movement more open and accessible. Since then, Mikaela was a part of suing the U.K. government for giving money to fossil fuels, and her book "It's Not That Radical: Climate Action To Transform Our World" has become an established bestseller.
Check out her content below:
Audience Analytics
Instagram: 194K Followers
TikTok: 21.4K Followers
Ethnicity: 85.62% White
Instagram Gender: 85.87% Female
TikTok Gender: 61.81% Female
Age Majority: Instagram: 30-34; TikTok: 20-24
Yara Shahidi (@yarashahidi)
Yara Shahidi is an American actress and producer most known for her roles in Black-ish and its spin-off Grown-ish. Yet, Yara's role as an activist has cemented her as an inspiring voice for a whole generation. From founding Yara's Club with the Young Women's Leadership Network to launching national civic campaigns and speaking at TED, Yara adovates for causes such as anti-racism, women's rights, and other social justice issues. She graduated from Harvard in 2022, where she simultaneously studied Sociology and African-American Studies and filmed her show Grown-ish.
Check out her content below:
Audience Analytics
Instagram: 8.9M Followers
TikTok: 710.9K Followers
Ethnicity: 72.74% Black
Instagram Gender: 72.40% Female
TikTok Gender: 76.86% Female
Age Majority: 20-24
Amanda Gorman (@amandascgorman)
Amanda Gorman is making waves with her poetic activism and work. She is the first National Youth Poet Laureate and youngest Inaugural poet with her acclaimed heart-capturing work "The Hill We Climb" and has since appeared on magazine covers such as TIME, performed at the 2021 Super Bowl and graduated from Harvard University. Before the nation knew her name, Amanda had already founded her charity One Pen, One Page in 2016 with the dream of supporting young writers and creatives.
Check out their content below:
Audience Analytics
Instagram: 3.7M Followers
Ethnicity: 84.63% White
Gender: 75.35% Female
Age Majority: 35-39
Amanda LaCount (@amanda_lacount)
Amanda LaCount is dancer, choreographer, model and influencer who has performed at the Emmys, Savage x Fenty shows, GMA and more. In her career and on her social platforms, she promotes body positivity with her movement #breakingthestereotype, which reinforces the truth that anyone can be a dancer, regardless of body type or size, and encourages young people to follow their dreams.
Check out her content below:
Audience Analytics
Instagram: 314K Followers
TikTok: 611.2K Followers
Ethnicity: 68.20% White
Instagram Gender: 85.10% Female
TikTok Gender: 83.27% Female
Age Majority: Instagram: 30-34; TikTok: 21+