TikTok Ban Survival Guide for Brands [Part 1]

We're excited to guide you through our first publication of the TikTok Ban Survival guide series for brands.

We worked with our internal team, data, and network of influencer marketers (tech, brands, and talent managers) to produce this series.

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What To Expect

President Biden signed a bill giving TikTok an ultimatum; ByteDance has to divest in Tiktok or be banned. The holding company announced that it will not sell TikTok. This has left 170 million American users, 7 million businesses, and 224,000 jobs wondering what the next few months will hold. 

To help ease your minds and answer your questions, we’ve created this survival guide just for you! Keep scrolling to read our recommendations for your strategy and next steps.

Key Takeaways

Take 1: Brands will continue existing campaigns on TikTok.

Take 2: Marketing on TikTok is more lucrative than before as ByteDance tries to maintain the trust of brands, audiences, and creators.

Take 3: Omni channel strategies, including creators, will become more critical.

Take 4: Leverage social listening to monitor the audiences.

Take 5: Watch out for the migration and innovation on other social platforms to capture audiences looking for the next TikTok-like experience.

Schedule a Free 30 Minute Audit Strategy Meeting

Breakdown of your influencer marketing strategies for Tiktok and other social platforms.

Audit will cover:

• Review of your current strategy

• Optimization tips for your

• Creative insights & 

• Influencer avatar analysis