Amazon was looking to increase their presence at Coachella with the high involvement of hispanic artists in the history of the festival. They tapped into Sosani to activate the COMPA Collective of 11 U.S Latino influencers to showcase their Amazon essentials for Coachella.
Overview
Platforms
TikTok
5.2m+
The Results
15.52%
Total Impressions
Engagement Rate
42
Content Pieces
Worked with 11 Latino influencers to showcase the benefit of using Amazon Prime for ordering last minute essesntials.
What We Did
Influencers from the COMPA collective shared the benefits of using Amazon to prepare for your next music festival.
Other Projects
-
![]()
Unilever
-
![]()
Amazon and COMPA
-
![]()
Universal Music Group at ACM Awards
-
![]()
Popeyes and Megan Thee Stallion
-
![]()
Lexus - The Joy of the Journey
-
![]()
Willa - No Net 30
-
![]()
Warner Bros - Black Adam Campaign
-
![]()
Julie - Your new bestie
-
![]()
#SoulApp Campaign
-
![]()
Paramount+ Talent Casting
-
![]()
#Let'sMico Campaign
-
![]()
Cash App America
-
![]()
Step Card
-
![]()
College Board
