MICO, a company aiming to enter the U.S. market after the COVID-19 pandemic, faced the challenge of finding suitable livestreamers within a short timeframe. Sosani, a marketing agency, developed a 7-week, multi-level campaign focusing on influencer marketing to address this need.

Key elements of the campaign:

• 44 Influencers: Partnered with 44 influencers across various platforms, likely Instagram and TikTok, based on the mentioned content distribution channels.

• Talent Recruitment: The campaign targeted individuals with personality traits and audience engagement necessary for successful livestreaming.

• Livestream Sessions: Presumably, the influencers hosted livestream sessions to attract potential MICO streamers and showcase the platform's features.

• Content Distribution: Leveraged Instagram and TikTok to reach a wider audience and generate interest in the MICO platform and live streaming opportunities.