The East Coast Lexus (LDA) was looking to increase their awareness of their RX 2023 and their TX 2024 model. With the collaboration of Walton Isaacson, the brand deployed Sosani to assist in 4 DMAs, Philadelphia, New York, D.M.V, and Washington DC.

Overview

The Results

1.3m+

Total Impressions

6.8%

Average Engagment

4

Influencers Involved

Sosani assisted with creative strategy, influencer casting, production, campaign management, and reporting. The process was four campaign phases focused on optimizing from the past campaigns, ending in a positive growth per results.

What We Did

Platforms

TikTok and Instagram

  • Worked with Monica McNutt, ESPN & Knicks radio announcer, for campaign promotion.

  • Deployment of both mobile and high-production content for platform optimization

  • Tapped into fours DMAs for a coastal activation

Campaign Highlights

These east coast influencers crushed it.

Other Projects

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