Universal Music Group (UMGN) was looking to showcase their artists receiving their awards at the Academy Music Awards. They tapped Sosani to amplify the artist's success through influencer activations.

Overview

Platforms

Instagram and TikTok

1m+

The Results

39

Total Views

Posts

26k+

Engagement

Sosani identified Texas-based DMAs influencers to attend the awards, document their experience, and promote UMGN artists. Influencers shared behind-the-scenes moments, red-carpet highlights, and interactions with UMGN artists on social media. The campaign significantly boosted brand awareness and engagement for UMGN artists. Authentic content resonated with audiences, fostering a genuine connection.

What We Did

  • Recruited creators to even celebrities from Netflix's Love is Blind

  • Sent 10 local influencers cast from 3 DMAs

  • Selection and focus on cultural relevance led to a successful campaign.

Campaign Highlights

Influencers turned the spotlight on a Texas event, capturing the glitz, glamour, and genuine connections with artists.

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