Cash App was looking to promote the product's new BTC feature, peer-to-peer sending, and shopping promotions. They tapped into Sosani for creative development to create #CashAppAmerica through campaign management, and reporting.
Overview
Platforms
TikTok, YouTube, Facebook, X (Twitter)
#1
The Results
250m+
Trending on X (Twitter)
Total Impressions
6
Experiential Activations
Sosani recruited Justin Schmidt to partner with Cash App during a 48-state United States tour, blessing random strangers with over $50,000 through Cash App, highlighting product features like Boost, Cash Card, and Crypto Transactions. This included an IRL activation with over 200 attendees.
What We Did
#1 trending on X (Twitter)
200+ person dodgeball game for $5,000 prize
$50,000 total given to random strangers
More than 12k tweets using #CashAppAmerica
Campaign Highlights
Campaign Overview
250 million + organic reach stirred through our magicical influencer marketing ✨
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