Pair Eyewear, known for their innovative interchangeable frames, sought to amplify brand awareness and reach a wider audience during a promotional campaign. Partnering with Sosani, they aimed to leverage the power of influencer marketing to introduce their unique product offering to a broader market.

Overview

Platforms

TikTok, Instagram

625k+

The Results

8.75%

Total Impressions

Average Engagment

10

Content Pieces

Sosani strategically identified Gen Z influencers who either organically incorporated glasses into their content or had a history of using eyewear.  These creators were empowered to select their own custom frames and express their personal experiences with Pair Eyewear's innovative design. This approach fostered authentic content that resonated deeply with the target audience and established a genuine connection with the brand.

What We Did

  • Increased brand awareness among the target audience.

  • Developed 2 creative messaging strategies to cater the Gen Z market.

  • Targeted a specific segment within the US Gen Z demographic.

Campaign Highlights

These creators were empowered to select their own custom frames and express their personal experiences with Pair Eyewear's innovative design.

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